How to persuade your ideas – revealing 3 tested secrets

A valuable employee is someone who owns ideas.

And not just own it, but to communicate it well enough to bring those ideas to life.

Persuading others of your notions can be tough.

A lot of people have ideas, but find difficulty to explain, and convincing others. Finally, what may be bright proposals, get ignored, and eventually dismissed. This is a waste of potential, and can dull motivation.

Let’s take a look at an old persuasion secret from the famous philosopher, Aristotle.

Aristotle said there are 3 tested and proven modes to persuade an idea.

Ethos 

This means credibility, trust.

In many occasions, people tend to trust something they already know the value of. Typical examples are the power of brand.

Just by the name of BMW, one can imagine the sheer driving pleasure. BMW is a brand well known for the ultimate driving experience. For a business person, driving a BMW may lend an impression of others that their business is good, which indicates investing with them, or purchasing something from them, may be secure. This is an example of persuasion with ethos.

To use ethos at work, we often see names of experts being quoted to strengthen the case. Here, people’s trust to the expert’s judgement is used to convince that our ideas are strong.

Or, the person himself, has a certain charisma, authority, or credibility that people look up to. Perhaps because of his past experience, or knowledge, or skills, or even integrity. With this advantage, whatever he says seem intelligent, and the audience is convinced easily. This is an example of ethos of oneself.

The next time you have a proposal to share, think how you can relate with something, or someone people trust. Or better, build your own credibility by strengthening your value, and one day, you’ll find anything you say is easily persuasive.

 

Logos

This is the persuasion mode using logic.

It means, to convince people, using facts, numbers, data.

Take below for an example.

You should take your medicine daily to avoid stroke.

compared with

If you skip your medicines, there is 80% likelihood that you will get a stroke and from there, 60% chances of losing your mobility.

This example shows how numbers can strengthen your argument and make your reasoning more persuasive.

At work, we use numbers you validate proposals, especially when it comes to money. No one wants to lose money, so the next time you have a proposal, convert the impact of your ideas into cash – you’ll have higher chances of getting people’s attention.

 

Pathos

The last but surely not least mode of persuasion is, emotion.

Most of the time, playing people’s emotions can give them a strong reason to care, and is the stronger mode of persuasion.

Children are natural at persuading with emotions. They cry and make you feel guilty for not buying them that toy the other kids have. They smile ever-so-sweetly when they want that ice cream they love.

At work, sometimes, when ethos and logos don’t seem to work, it is advisable to take out that pathos secret weapon. Hit that person at their most endearing spot, their concerns. If the Production department would not allow downtime for Engineering to perform a certain recipe change, point out the risk of not doing it, towards major machine breakdown and emphasize that it is their own decision and risk to bear by not approving the activity.

Yes, it sounds like blackmail, but it works.

Emotion can be many – happiness, sadness, anger, surprise, pity, respect.

Find a way to use maneuver these emotions of the audience in order to make your mark.

A word of caution – too frequent use of ethos may indicate that you are unprofessional, and have no other strengths, so only use it when necessary.

 

 

Commercials are easy practice to distinguish which of the three modes are being used to convince the audience. Some times you may even see all three modes in one advertisement. Watch how persuasion is being carried out in advertisements and practice it in real life. You’ll see how much more persuasive you can be.

This video is a well known example of all three modes being applied. Look for when is ethos, logos and pathos come in, and prepare to be mesmerized. Enjoy!

4 secrets to consider to get in sync with The Boss and be in the spotlight

There are many reasons employees quit their jobs, but none more than due to disappointment with The Boss. If an employee is not satisfied with the pay, or the job scope, there’s higher chances that he would find a way to solve it or get by, than if he is not in good terms with The Boss – he’ll find a way to move out, even if the pay is good, or the job scope satisfies him.

Unless you’re the company’s founder, or the management, you’re bound to be working for someone – The Boss. Understanding him is crucial for both parties to cooperate in order to achieve a common goal, if not to at least make your 9 hours spent at work less painstaking. To accomplish this, one must find a way to click with his Boss, to find that certain chemistry.

Today, let’s take a look at what you should ponder over in order to create that rapport with The Boss. Continue reading “4 secrets to consider to get in sync with The Boss and be in the spotlight”

5 mistakes in resumes that slash your chances to an interview – and how to strengthen your resume

There are tons of resources for making a great resume.

Yet, in my viewing of hundreds of job applications, it’s shocking to still find resumes that are plain WRONG! It’s really disappointing to find such applications because with the abundant online tips that you can retrieve so easily, making the WRONG CVs just confirms the fact you are lazy and do not take effort to make it right.

I apologize for the hiatus, been caught up with some change in career environment. Let me share some basic mistakes candidates make in their CVs.

Continue reading “5 mistakes in resumes that slash your chances to an interview – and how to strengthen your resume”

Why casual conversations are a sure fire way to bring you higher

The value of chit chat, casual conversations with people surrounding us is sometimes belittled by some people, especially in this era of social media, and heads always over handphones.

People tend to avoid small talk, claiming it is meaningless, sometimes tresspasing others’ privacy.

 

Why is small talk important?

If we look at successful people surrounding us, we may notice that they are smooth conversationalists, friendly, able to talk to anyone, even almost seeming like everyone knows them! Continue reading “Why casual conversations are a sure fire way to bring you higher”

How to get hired in an interview – revealing 2 secrets today

Tis the season of hirings and interviews…

Or at least to fill my department’s vacancy.

After years of interviewing engineers and technicians, I’ve come to see some patterns in candidates’ resumes, and their interviewing skills. And after hiring, I can see the how the candidates work, so I guess, I’ll be talking about the whole cycle.

Today, I want to share two secrets in hiring. Continue reading “How to get hired in an interview – revealing 2 secrets today”

4 contents you need to feedback the Boss impressively

As a manager, I deal with many issues with many departments throughout the day. I also need to follow up with what my staff are supposed to do, make sure everything is on schedule, and to help if any help is needed.

I’ve seen many ways employees update their bosses. Some explain things straight to the point, not wasting precious time, while some tend to take more time to explain something, adding the spices and in the worst, finally not making any decisions at all.

Today, let’s talk about how to update The Boss. Continue reading “4 contents you need to feedback the Boss impressively”

Drive results through your passion (RIP Dolores)

So news arrived about the passing of one of legendary voices in the 90’s, Dolores O’Riordan from The Cranberries. Rest in peace.

The radios play tunes from Cranberries in memories of her strong, determined voice. Coming from Ireland, her songs bear messages of humanity, rebelling against sociopolitical issues.

Listening to the alternative rock on radio last night brought back memories. In those days, music is an art of good melodies (from ballads to punk), combined with lyrics that brought emotional messages (from love to anger to humanity). Call it preference, but today’s music seems like repetition of mere sounds, with trashy lyrics that made no sense.

Enough ranting. Back to The Cranberries. Continue reading “Drive results through your passion (RIP Dolores)”

Resolve conflict before it escalates to disaster

Photo credits to Behance and The Danish Center for Conflict Resolution

Along the way, I have seen and witnessed several cases of severe conflicts that escalated into failures in functionalities and organizations.

Things could get ugly.

The main cause of conflict is disagreement.

A person receives information (be it visually, verbally etc) by lenses of

  • education background
  • culture
  • family upbringing
  • life experience

Through these lenses, the mind processes information and alters the message differently.

Continue reading “Resolve conflict before it escalates to disaster”

Recently we had a project presentation competition. The engineers compiled their kaizen activities and delivered their results in a 15-minute presentation.

One thing presenters often forget is that the presentation is never about them. It is about the audience (what’s in it for me?). As presenters, you want to share an idea for a reason, often to convince them about something.

Continue reading “Revealing the first important thing you can do to deliver a successful presentation”

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